Social Network Publishing Seminar by Ycademy

Social Network Publishing is about delivering content to social network environments. The issue is about creating a controlled and organized stream of content (including commercial content) into social networks, to apply metrics to measure the performance and most importantly to drive the stream back, out of the social network enriched by the contributions triggered inside the social network, for further exploitation for example in Search Engine Marketing.

Sounds complex, but it’s the Social Network Publishing Concept developed by YORGOO Publishing. This concept will be presented and implemented at the July Ycademy Online Seminar taking place this coming week-end.

Social Network Publishing by Semiomantics

There are different ways to envisage Social Network Publishing. We are distinguishing namely two:

1. By outsourcing your feed streams and their control.

2. By keeping tight control of all your feed streams. (Semiomantics)

Our tests about Google Top 10 with Twitter with The Diamond of Sancy show, that the Semiomantics approach is much more efficient.

We will implement the Semiomantics Social Network Publishing features on Sunday. As all participants will be equipped with NewsCast on their YORGOO Press site (included in ticket price), we will use the publishing framework of NewsCast to initiate feed streams and collect the returns from social networks.

The Most Powerful Publishing Framework

We have been analyzing the web pages and site rankings of Social Network Publishing specialists and we find that they all have something in common: their effort stops with the delivery TO social networks. We could not find anyone capable of converting social network feeds to Google Top 10 Performance as we demonstrated with semiomantics in our test set-up.

The advantage of Semiomantics is in its publishing framework. Sure there are different versions of it, but Semiomantics packs have all one thing in common: they have a high Google Top 10 performance record, second to none, irrespective of the script you use.

Here is an example which may surprise you: yesterday’s post about Social Network Publishing was rapidly indexed and listed by Google. Here is the result:

Social Network Publishing

Search returns: 43,400,000

Our Google Top 10 entries: Ranks 5,6 and 8

Interesting:

Our best entry is a YORGOO Blaster!

Then YORGOO Publishing, our framework with the highest authority.

Finally the Author’s site where the content was originally posted.

But this is not all, here it’s getting really interesting:

Checking the second page of Google Search returns on Social Network Publishing we find:

Social Network Publishing on Google 11-20

On rank 11: Lori Kober’s Twitter Content: she picked up our feed from YORGOO Press, feeding content from the wegobiz education YORGOO Blaster and her tweet is carried to rank 11 on Google, pointing to wegobiz Education.

Conclusion

All Semiomantics Frameworks hav the same qualities and features when it comes to performance. Some are just built for niches others for broad publishing across any array of categories.

The Benefits of the Social Network Publishing Seminar

1. All Participants receive the NewsCast pack installed on their YORGOO Press and we will configure the sites together in the work-shops on Saturday. This installation can be considered as an upgrade of the existing YORGOO Press site. After installation and configuration, users can choose to display either their existing YORGOO Press or the new NewsCast site. The change back and forth is a matter of a mouse click.

2. All participants will implement the Semiomantics Social Network Publishing Concept as used by YORGOO Publishing. Participants will receive all necessary software to implement the concept on other Semiomantics powered sites.

3. For more info, please check out our earlier post about the Ycademy  Google Top 10 Seminar.

Tickets

A few are still available: contact Bianca Gubalke at bianca AT ycademy DOT com.

Read also:

• Google Top 10 Online Seminar July 2009
• Social Network Publishing
• Google Top 10 with NewsCast
• NewsCast 12 Hour Promo
• Interactive Video Blog News

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Dreaming of Pink Flamingos

Last night, I had a dream . . . the continuation of a magic childhood memory . . . when I roamed through the Namib Desert all by myself for hours, fearless and confident on my beautiful white Arab mare and with my wolf hound at my side.

“Last Night’s Dream” by Bianca Gubalke

Sometimes thick mist would roll in from the Atlantic Ocean and let the world disappear as I galopped along the barren valleys, Tora’s waving mane in my face, her fragrance mixing with that unique salty taste of fog that seemed to move through everything so silently … absorbing even the sound of the thundering hooves …  and the sensuous forms and snaking curves of the dunes disappearing . . .

At times we stopped and listened into the directionless world.

Tora’s ears would play … then she would snort gently at the dog and pull impatiently at the reins to move on and explore what was behind the next sanddune.

It was on a day like that when… suddenly… as we moved up through the thick sand of a dune and got to its crest to look over it to the other side … the sky opened miraculously and rays of blinding light shone across the valley with the sea at the far distance.

But there was something that struck me instantly, that I had never seen before… was it a fatamorgana? It looked like a lake… a pink lake … in the middle of the desert.  it had to be a hallucination… but what if not…?

Slowly, we slipped down the dune and continued towards ‘it’. Clearly, Tora was just as intrigued as I was.

Then I heard it: the noise! It was a loud symphony of seabirds – pelicans, flamingos, seagulls. . . and our presence didn’t bother them… they carried on with their feasting, dancing and squatting. . .  enjoying paradise.

“Flamingo Magic” by Bianca Gubalke

I don’t know how long we watched them, lost in the blinding reflection of the sun in the shallow waters… incredibly beautiful pink flamingos sailing across or dipping their heads deep down to feed on what their long graceful legs were uncovering in rhythmic movements.

Then, suddenly, for some unknown reason they all scattered up like a cloud, drawing a wide screaming circle in the air… Tora and the dog got nervous and then I heard it too:  the reverberating sound of a low-flying military plane somewhere beyond the endless expanse of the desert… but it had passed already… and the flamingos were landing in the glittering waters …

Pink Flamingo Paradise

When I came back 3 days later the lake had disappeared. But not its Magic! The Magic continued through my fantasy and dreams …

“Flamingo Magic” by Bianca Gubalke

Pink Flamingo Pictures and Graphics

From vision to reality… the above are the first results from working with my new BAMBOO tablet and pen… and it does need some serious adaptation and the right settings… oufff!

Digital Art - as any Art – is 99% perspiration and 1 % inspiration… but I think it’s the inner world, our dreams and fantasies that pull us through and over the hurdles… as we are driven to realize our Dreams… at least in form of digital pictures…  communicating what moved us and what – hopefully – touched YOU!

. . .

Google Top 10 with YORGOO Press and Newscast

While our publishing activity is set on auto-pilot since the June seminar, we take the time in June to upgrade and optimize YORGOO Press Sites.

YORGOO Press has allowed users to familiarize with Newspaper type Content Management Systems and Frameworks. Now, after the first few months of collecting data and experience, it’s time to review our basic personal decisions implemented when formatting the framework.

Goals of the Seminar

1. Upgrade YORGOO Press to WordPress 2.8.1 Backbone

We will help all participants to upgrade their YORGOO Press to the latest technology. This concerns the WP backbone as well as the official plugins and the special Semiomantics plugins.

2. Upgrade of YORGOO Press to Semiomantics NewsCast

Ycademy Seminar participants always get the latest and best scripts to work with and for this reason we will suggest an upgrade from YORGOO Press Advanced Newspaper Script to NewsCast. We will add for all participants the NewsCast features to their YORGOO Press account and configure during the Seminar the sites.

The shift from YORGOO Press to NewsCast is relatively simple as we remain on the Semiomantics Framework. We will need however to re-distribute the category IDs again in the new Home Page layout.

We have tested the shift today on Touch Vision Talk, Bianca Gubalke’s YORGOO Press and here is the result:

Click to get the Big Picture:

NewsCast Touch Vision Talk

Another Interpretation of YORGOO Press by NewsCast is Lapillon, a NewsCast based on Zoom Terre by Laetitia Paris:

Lapillon Decouvertes by Terre Zoom

or

Lapillon Brown Style

Another transformed YORGOO Press, this time Tabloid is Larrie Perkins‘ Name Site:

Larrie Perkins Online Tax Filing

And finally there is another application of YORGOO Press and NewsCast at Global Sports:

Global Sports YORGOO Press

Global Sports US

GlobalSports on NewsCast

Global Sports Newscast

Variation:

Global Sports Newscast 201

3. On-site Optimization

Focusing namely on Primary and Secondary Keywords, Categories, Tags and Slugs we will review each site’s on-site optimization and correct where needed. This is the single most important issue for your Google Top 10 Goal.

4. Social Network Marketing

Probably the most  efficient Social Network Marketing Strategy whereby you aim to see your Tweets on Google Top 10. Check out our next post about “Google Top 10 with Twitter”.

References: Lapillon, Larrie Perkins and Global Sports News.

Included in the Ticket Price

Course materials, licenses and Semiomantics Plugins (Downloadable).

Limited Seats.

More tomorrow.

Read also:

• Google Top 10 Make Money Strategies
• Work at Jelly Communication
• Online Tax Filing by Larrie Perkins
• Ycademy Seminar: How to Build an Online Business
• Global Sports News

How to create an Ad for Sneakers and Kicks

Creating an Ad has to do with a product to advertise, a market to reach and to communicate with, an idea and some pictures. This post will deal with the treatment of images for advertising and we use as an example Ads created for Custom Made Sneakers by Global Sports.

Custom Made Sneakers

Custom Made Sneakers need custom made ads. The sneaker in question is a Nike Air Max 97 which has been artistically decorated with Swarovski Crystals to become a unique product in a Limited Edition.

While Nike supplies advertising materials and pictures of the Air Max, Custom Made Limited Editions require their own original images. The Quality of the image is or paramount importance.

The Project and the Picture

Global Sports sent us some images from which we selected one to serve as a base for the project. The problem is: the lousier the picture, the more work for the designer. If you count designer hours at only $100, then it becomes obvious that paying a professional photographer to take good shots is worth while.

What kind of Pictures are ideal?

Most Photographers use some sort of photo editing software such as PhotoShop, Illustrator and similar.

Ideally we therefore get a picture of the product on a transparent background to be able to use it in multiple ways and for multiple purposes. Photographers should deliver the largest possible file size and the highest dpi or ppi rate.

What we started out with

Unfortunately we started out from a non professional image, taken with a normal digital camera. The background of the picture was not in sharp contrast with the Sneaker and the image was not top notch sharp and crisp.

Air Max 97 Bling

Prepare the image

After some basic improvement of the image, Bianca and I started each on his side to get rid of the background. It took just over an hour to clean up the picture to end up with a sneaker on a transparent background. Every designer knows, that there is always some more that could be done -  but that’s a matter of time. We finally ended up with a clean picture we could start to work with.

Composing the Ad

Once you have a clean picture with a transparent background, things get easier and you can compose the Ad, by adding a background and other graphic elements, text, effects and so on.

The Sneaker on the Ad

Select a background and glue the sneaker to it:

Air Max 97 Custom Made

Custom Made Air Max 97 Bling

Air Max Custom Made

Playing with the background

Nike Air Max 97 Custom Made

Air Max Custom Made Swarovski Kicks

Playing with Details

Nike Custom Made

Conclusion

A good image at the base will save many designer hours. The above result is the fruit of over 2 hours of work and that’s just the beginning. From here the image needs to be beefed up to communicate and create immediate empathy with prospect targets.

Where to learn the basics?

Ycademy calls and YORGOO Webmaster trainings will show you how to tweak images with simple but efficient means.

Read also:

• Online Advertising: Hot and Cool Global Sports Style
• Do You Like My Ads?
• Online Advertising 4
• Online Advertising 3
• Online Advertising 2

Google Top 10 with YORGOO Booster

Google Top 10 positions are essential for visibility, traffic and finally sales. YORGOO Booster is designed to bring your content to the top of Google.

Google Top 10 Ads Delivery System

In a world where people read less and where visual media communicate best, it becomes our ambition to deliver to Google Top 10 visual media for best results. Google Web search is however focused on “Content”. Indexing and Listing depend largely on the quality of the written content and the way it is published.

Google Top 10 with Content

What is content anyway? Google offers different search engines for different content. The web search is focusing on written content while the image search indexes and lists pictures and so on.

Images are part of our content and by associating to images descriptive text, even in HTML format, as well as tags, titles and captions, we associate elements to images which can be read by Google’s web search engine. Images Talk.

A YORGOO Booster which Talks

Bianca Gubalke has set up a YORGOO Booster which talks. The Images are impressive, of high communicative and technical quality.

Nikon Coolpix P90 by Bianca Gubalke

The pop up overlay features her brilliant Nikon Coolpix P90 Ad (Nikon should buy this one).

Nikon Coolpix P90 Ad by Bianca Gubalke

YORGOO Booster Delivers to Top 10

While the YORGOO Booster framework is tuned to reach those Google Top 10 positions, the visitor will be attracted by a visual element designed to  creates immediate empathy. No need to read, no need to scroll, it’s all there, right in front of the prospect and here is your best chance for the click which sells.

Quickly promote your YORGOO Booster

The fastest way to spread the word around is by using a good ping list which will inform multiple services about your publishing activity. While ping lists are often kept secret (and there are some reasons to it), let me just give you here a standard list of recommended services.

Ping lists are inserted under Settings – Writing, where by default you find just one pingomatic link.

http://ping.amagle.com/
http://ping.bitacoras.com
http://ping.blo.gs/
http://ping.bloggers.jp/rpc/
http://ping.blogmura.jp/rpc/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.exblog.jp/xmlrpc
http://ping.feedburner.com
http://ping.myblog.jp
http://ping.rootblog.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogs.se/
http://pingoat.com/goat/RPC2
http://www.popdex.com/addsite.php
http://rcs.datashed.net/RPC2/
http://rpc.blogbuzzmachine.com/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.icerocket.com:10080/
http://rpc.pingomatic.com/
http://rpc.weblogs.com/RPC2
http://www.snipsnap.org/RPC2
http://trackback.bakeinu.jp/bakeping.php
http://topicexchange.com/RPC2
http://www.weblogues.com/RPC/
http://xmlrpc.blogg.de/
http://1470.net/api/ping
http://xping.pubsub.com/ping/

YORGOO Booster Image – Ads Base

YORGOO Booster Ad Base Image

Read also:

• Social Network Publishing Model
• Google Top 10 Dominate your Keyword 3
• Google Top 10 Dominate your Keyword
• Google Top 10 Online Seminar July 2009
• Online Advertising 4

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.